Rev It Up.

If you are into Daytona racing, you might have probably seen the Fresh From Florida logos and banners during the Grand-Am Koni Challenge Event at the World Center of Racing last January 26. They sponsored the event with the goal of increasing the number of 'Fresh from Florida' consumer impressions and to promote the brand around the world. Through this logo exposure, shoppers will recognize the agricultural products of Florida which accounts for an $87 billion contribution to the state and the farmers. It is in fact the second largest industry of the state and Florida produces by far the majority of citrus fruit grown in the US. However, Florida’s agriculture is often tagged as a quiet industry.