With the onset of piracy, video sharing internet sites (Youtube, etc) and peer-to-peer file sharing applications (Limewire, Kazaa, etc), I wonder how the video rental shops are still making business lately. Although the government is already exerting tremendous efforts of combating piracy, these businesses should also come up with innovative ways on winning their patrons back. In the US, they have these so-called Online DVD Rental Companies where one can rent DVDs by mail. These companies operate with such premise:
1. Customer avails rental service through the company’s website.
2. Customer sends a list of movies and the DVDs are sent directly to their mailboxes.
3. Customer watches the DVDs and sends them back in the mailbox for pick up. A prepaid return envelope is used for this.
4. When the company receives the returned DVDs, movies next in the customer’s list will be sent.
I don’t see any reason why this can’t be adapted in our country. Everyone is practically connected to the internet nowadays anyway.
1 comment:
I don’t see any reason why this can’t be adapted in our country.
Because Pinoys have a penchant of NOT returning things they rented or borrowed. :)
I used to know a lot of video rental stores owners (pre-digital piracy era) who closed business because a lot of customers don't return the VCDs and video tapes they rent.
And I also happen to know people in the States who the same thing to these online rentals. They got banned, of course. Good thing there are more law abiding citizens there who make up for the revenue loss.
Imagine the sales loss in a bigger scale in our country. Appalling, but true.
Hay Pinoy. :)
Post a Comment