Saturday, April 28, 2007

CRM Evolved.

I first encountered the term “Customer Relationship Management” in my first job as a banker. All of us were required to attend a CRM seminar where we got familiarized and was oriented with a new CRM software that would then be introduced and used in our banking system. We were told that a CRM software is essential in addressing the needs of the Marketing, Sales and Distribution, and Customer Service and Support aspects of the business – all of which are important factors for the bank to outlast the challenges met in the industry.

CRM is essential in all types of customer-geared businesses. Wikipedia defines it as a broad term that covers concepts used by organizations to manage their relationships with customers, including collecting, storing and analyzing customer information. With the recent breakthroughs, effective CRM strategies involve the use of software applications that automates marketing, sales and support divisions instantly. Its purpose is to manage the customer through the entire “life cycle” like discovering potential customers, to tapping and maintaining them.

Though CRM softwares typically appears confusing and complex, AIMPromote addresses this difficulty with their so called Evolved CRM which allows you to streamline the sales process and automates only the features that fits and beneficial to the organization. Unnecessary and confusing options may be eliminated with just click of a button by the key administrator. Through this, their software makes the team focus more on making sales instead of investing time understanding and managing the software. You can get to know more about this by availing their 14-day free trial and experience how Aimpromote puts your business on a competitive advantage.

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